Gossip has several negative affects not only on the person being gossiped about but also on the gossiper. Gossip effects a person's reputation. It can have a damaging effect on the victim's personal relationships with others. In the same way, it can effect the gossiper's relationships because it raises doubts and mistrust. That is, a person capable of gossiping about someone else is also capable of gossiping about you.
Gossip humiliates a person to the affect that he or she may become depressed and unable to function well socially. This cruelty negatively affects the self-esteem of the gossiper as well. The gossiper knows that the more damage inflicted, the greater his/her own popularity will be. In effect, the person becomes reliant of this form of "entertainment". When it fails, and eventually it does, the gossiper becomes the subject of gossip.
cruelty (n.) – the process of willfully or knowingly causing pain or distress to others
gossip (n.) – information that is passed from one person to another about other people's behavior and private lives, often including unkind or untrue remarks
humiliate (v.) – cause a person to feel loss of respect, pride, or dignity
reputation (n.) – the opinion that people have about someone because of what has happened in the past